Archive | November 22, 2017

Subway Franchise Review – One Footlong At A Time

The first Subway franchise was born in 1974 even though founder Fred DeLuca opened his first store 9 years earlier. Today there are currently over 29,000 Subway franchises spanning the globe in over 85 countries. Entrepreneur magazine has ranked Subway the number one franchise 13 out of the last 17 years, so its a rock-solid franchise.

Even with its amazing popularity and tremendous track record, the real question is deciding whether or not owning a Subway franchise is the right choice for you and your family. There’s a ton of things you should consider when making this big of a choice, so let’s identify what the positives and negatives are.

First of all, the total cost of entry and the total investment to get started ranges anywhere from $101,000 to $285,000. The reason for the big discrepancy depends on whether you’re buying an existing franchise or you’re having to build one or start one from the ground up. Other costs may include remodeling, leasing equipment, inventory, etc. Typically, the down payment that’s required must come from your personal liquid assets and can NOT be borrowed or come from a loan. That fact right there might eliminate some potential franchise owners.

Every Subway franchise pays a royalty fee to the company, specifically 8% of their overall gross sales. This is very important to understand because losing 8% right off the top before you pay for any rent, equipment, inventory, marketing, employees, etc can make a difference in whether or not you’re profitable. On the other hand, in exchange for the royalties the franchisee’s are rewarded with a strong brand recognition and national advertising campaigns.

As far as sales are concerned, 2800 sandwiches and salads are sold every 60 seconds. This provides a pretty constant flow of customers and expected sales. Potential franchise owners feel comfortable with this knowing that their stores most likely will not be empty. Besides, people have to eat somewhere, right?

On the flip side, you are at the mercy of your store location when owning a Subway franchise. No matter if you are open 24 hours, a location can only serve so many customers and can only make so much money. Obviously the product can not be sold online or in other areas, so actually getting traffic to the store is the only way to make sales. In this regard, the Subway franchise is NOT scalable. An entrepreneur would probably have to own multiple locations to really generate the kind of income they would be looking for in owning a franchise.

Furthermore, to buy a franchise, you must have good credit, have considerable net worth and you have to be approved by the company. Once again, this could potentially eliminate more prospective franchise buyers. In the end, owning a Subway franchise is a solid way to have a great chance of success but keep in mind that to really make it big, you’ll probably have to own about 10 or more.

Dynamic Signage Totem Hardware

The publicity is massive for dynamic advertising, now manufactures are coming up with progressive dynamic marketing solutions with their eye on the entry level digital poster solutions.

This is a twist on a lcd advertising screen, as this unit features 4 displays all 17″ and in the landscape orientation on a unique bracket, these just like the digital poster are fed with media from storage cards.

The foremost distinction is that this solution can have 2 different ads consecutively at the same time increasing your ad earnings if you are a dynamic signage advertising firm. These are to be utilized indoors and the foot has the provision to be bolted to the ground to prevent unauthorised removal.

One challenge of digital posters is how to refresh media as each lcd advertising screen is standalone, now media can be distributed over the net to a hard disc drive and then fed to each screen, creating a secluded access solution.
With companies looking to build up their market segment and looking into revolutionary ideas to attract more clients to their store lcd advertising displays are increasing in reputation, but with this hardware it opens up a new level of promotion, as it could be set up initially to be updated manually then if the shop owner decides to run it throughout their chain they can then pay for the HDD unit to run them from one chief setting, slashing commuting time and outlay in delivering fresh content.
The totem can also be tailored to be installed on buses and even on ferries, so commuters can be entertained whilst they are in transit, dropping their perceived wait time, also identified as time warping.

Or if providers want to have a modern look they can use a cable, the 4 merchandising tvs are on the brink from the cables.

This gives you a rather stream lined and proficient solution and perfect for in windowpane dynamic promotion.